DURHAM, N.C. — With college players now allowed to earn money on marketing deals thanks to changes in NCAA rules regarding name, image and likeness, Duke dipped into basketball’s business world to fill a newly created position.
Rachel Baker has been hired as Duke basketball’s first general manager as the program not only transitions in Jon Scheyer’s first season as head coach, but also in the sport’s new landscape created by NIL.
The daughter of a college and professional coach who previously worked in sports marketing roles at Nike and with the NBA, Baker’s Duke job includes helping players with NIL opportunities.
