Prince's reasoning for turning down a deal with the company behind the hugely successful Guitar Hero game franchise has resurfaced in a viral Instagram post.
Guitar Hero launched across gaming platforms in 2005, and proved to be a cultural phenomenon. When looking to expand, makers Activision were able to strike deals with rock giants Metallica, Aerosmith, and Van Halen in the late 2000s, but Prince rejected the games company's approaches, and not because the offer didn't make financial sense, but because he preferred to inspire new generations of music fans to learn guitar for real.
