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Sports Illustrated
Sports Illustrated
Michael McDaniel

TNT's 'Inside the NBA' Could Be Rebranded Once NBA Deal Is Up, per Report

Jun 4, 2023; Denver, CO, USA; TNT sports analyst Charles Barkley speaks before game two between the Miami Heat and the Denver Nuggets in the 2023 NBA Finals at Ball Arena. Mandatory Credit: Ron Chenoy-USA TODAY Sports | Ron Chenoy-USA TODAY Sports

After news broke on Tuesday that Charles Barkley will remain at Turner Sports after its NBA deal expires next year, the company is evaluating its post-NBA TV rights options that include a potential rebrand of the hit show Inside the NBA to Inside Sports, according to a report from Joe Flint and Amol Sharma of The Wall Street Journal.

Litigation is ongoing between Warner Brothers Discovery (the parent company of TNT) and the NBA following the league's decision to award its broadcast rights to ESPN, Amazon Prime and NBC. However, it appears unlikely that WBD (and TNT) will retain broadcast rights for the NBA beyond next season.

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