TK Maxx has today unveiled its Christmas advert. Having astonished her family with amazing gifts by shopping at TK Maxx, the ad features a high-fiving heroine dancing through the streets as the whole town turns out in celebration of her present-buying success.
Nail Christmas for Less tells the story of Sam, who absolutely nails her seasonal gifting with TK Maxx. We meet Sam as her father congratulates her for all the incredible presents, she bought and asks how she did it. Sam’s reply is: “Just went to TK Maxx”. Her father offers up his hand and starts a chain of spectacular high fives (from people, presents, pets and even a post-box) which lead Sam through the town, to a soundtrack of Cerrone’s 1977 hit “Supernature”.
Deborah Dolce, Group Director at TK Maxx said: “With the ongoing cost-of-living crisis, we know this is a tough year and, for many people, Christmas is such an important time to come together with loved ones. Sharing presents is an integral part of the festivities – we all love to treat our friends and family.
