Discount retailer TK Maxx has become embroiled in a row with Prince Harry after the royal wrote in his controversial memoir that he enjoyed shopping there.
The cut-price store has been savaged online after debunking claims by the Duke of Sussex that he would pop in and pick up a few bargains.
In his well-discussed book Spare Harry mentions how in his younger days he was a TK Maxx bargain hunter and the retailer even tweeted about the royal being spotted in the High Street Kensington store in central London back in 2013.