
Forget about textured bags, bold waist-cinchers and tinted sunglasses, the hottest accessory this season is a canvas tote bag. Well, not just any ordinary tote, but a miniature one courtesy of Trader Joe’s.
Available for just $2.99 each, the canvas bags quickly became popular online once they were released earlier this month. The bags are pretty simple in design: a bland ecru exterior emblazoned with TJ’s trademark emblem along with straps that come in a red, navy, yellow or green hue. This isn’t the first time TJ’s has launched its own speciality bag. The California-based retailer currently sells a normal sized version of the same tote and a limited-edition reusable insulated bag. Despite those offerings, the mini-tote is the only one that’s gone viral — but what seems like a fun, spur-of-the-moment release actually seems a bit like a distraction from the latest reports about the supermarket chain's reported union-busting efforts.