OpenAI has launched its first major brand campaign with a series of new ads that spotlight ChatGPT's practical, human-centred side. At a time when AI technology is increasingly divisive, the personable slice-of-life style ads are a clever tonal shift for the brand, positioning the technology as a functional assistant, rather than a soulless replacement in our everyday lives.
With concerns over advancing AI technology mounting daily, we've seen a dramatic shift in the way it's marketed, switching from sterile, tech-heavy branding to organic, human-led advertising. While there are undoubtedly ways to use AI properly, it's unclear how this humanistic approach will resonate with a growing sea of staunch AI sceptics.
