SET‑listed Tipco Foods, best known for its canned fruit and fruit juice products, is diversifying into the herbal sector as it seeks to capture rising domestic demand and expand exports across Southeast Asia.
The company plans to focus on the business‑to‑consumer segment, aiming to position itself in Thailand's fast‑growing health and wellness market.
Chief executive Vivat Limsakdakul said the move reflects changing consumer behaviour as more people prioritise healthy lifestyles.
