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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo

Tinsel and Home Alone back in style as TikTok seeks comfort in #90sChristmas

TikTok Hugh Metcalf WGSN Ralph Lauren TikTokers
Close-up of Christmas tree with tinsel and baubles
‘It’s appealing to personal histories and our sense of emotion,’ says Hugh Metcalf of Livingetc.com. Photograph: PoppyPixels/Getty Images/iStockphoto

Tinsel, DIY tree decorations, deep burgundy drapes – and Home Alone on VHS. Christmas has gone retro on TikTok, and in people’s living rooms.

The app has reported a surge in Christmas decor videos, with an emphasis on nostalgia as users embrace festive looks from bygone eras. For younger TikTokers, that means the 90s.

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