Tinder has rebranded, and along with a total overhaul of its look comes a new strategy. that hopes to capture a sense of authenticity and connection for a generation disillusioned with the app dating life.
Created by agency Porto Rocha, the new identity is centred around 'T', a dating columnist reminiscent of Carrie Bradshaw, which aims to give a singular, relatable voice to the brand. With that comes fresh typography, a tweak to the colour palette, and a plethora of nostalgic, tactile multi media imagery from point-and-shoot style photography to oil paintings.
