Ahead of Marty Supreme, some may have guessed it would be among the 2026 Oscar nominees. (It's earned nine nods.) What proved to be more unexpected about the movie, though, was lead actor Timothée Chalamet heading up an offbeat marketing campaign. The PR blitz included included a massive orange blimp touring across the U.S., fans camping out for the viral Marty jackets and the Las Vegas’s sphere even being into a giant ping pong. Don’t collectively call all of that a “gimmick”, though, per Chalamet.
During a recent Q&A in London with Timothée Chalamet (moderated by Love Actually and In Time filmmaker Richard Curtis), the 30-year-old actor was asked about the lengths he went through to market his latest film. Chalamet then shared thoughts on why all the promotion is far more than a series of publicity stunts. In his words (via Variety):
