NEW DELHI: The International Cricket Council (ICC) on Friday announced a new four-year direct deal with Times Internet Limited in the USA and Canada, making Willow the home of ICC cricket in both countries up until the end of 2027.
The new deal continues the successful partnership between ICC and Willow TV which has been in place since 2016, delivering extensive coverage across Willow’s platforms, bringing cricket to a growing number of fans across the USA and Canada.