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Chicago Sun-Times
Chicago Sun-Times
National
Neil Steinberg

Time to trade tweets for toots?

Elon Musk carries a kitchen sink into Twitter headquarters in San Francisco after buying the company in late October, the sort of erratic act that makes sense to him if nobody else. (Photo by -/Twitter account of Elon Musk/AFP via Getty Images)

Hey there! I see you. Through the page, as you cast your eyes — deep, soulful, intelligent eyes — downward at this column. And I want to say, how very special you are, for all your delightful qualities and how flattered I am that you would add your delightful presence to the Sun-Times family of readers today in your unique, quite extraordinary way.

Feel better? Of course you do. Attention is addictive. That’s the shortest possible explanation for social media. Facebook lets us set up these little shrines to ourselves and then join in a mutual admiration society with assorted strangers. Instagram lets us direct fabulous little movies about our fabulous little lives.

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