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The Conversation
The Conversation
Environment
Jamie Goldenberg, Professor of Psychology and Area Director, Cognitive, Neuroscience and Social Psychology, University of South Florida

Time to freak out? How the existential terror of hurricanes can fuel climate change denial

Hurricane Milton flooded parts of the Tampa Bay region just days after Hurricane Helene made landfall nearby. Bryan R. Smithy/AFP via Getty Images

As TVs across Florida broadcast the all-too-familiar images of a powerful hurricane headed for the coast in early October 2024, people whose homes had been damaged less than two weeks earlier by Hurricane Helene watched anxiously. Hurricane Milton was rapidly intensifying into a dangerous storm, fueled by the Gulf of Mexico’s record-breaking temperatures.

Many residents scrambled to evacuate, clogging roads away from the region. Officials urged those near the coast who ignored evacuation warnings to scrawl their names on their arms with indelible ink so their corpses could be identified.

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