The travel industry experienced a steady rebound in performance throughout 2022 amid the easing of pandemic-related restrictions and the vaccine rollout. Continued pent-up demand and travelers’ desire to make up for missed travel opportunities aided essentially in restoring the leisure travel sector close to pre-pandemic levels.
Moreover, the demand for business travel, particularly for meetings and events, further helped to boost the growth. Based on the latest data by the United Nations World Tourism Organisation (UNWTO), more than 900 million tourists traveled internationally last year, nearly double the number reported in 2021 and 63% of pre-pandemic levels.
