Launched in 1999, Omega's Co-Axial Escapement allows for less friction and lubrication along with greater reliability due to its smaller contact surfaces. The mechanism works as a sculptural wonder in a cinematic landscape portrayed in Omega's new campaign titled "Looks Magical, Works Beautifully".
The futuristic backdrops are actually defined as "watch-scapes" that reflect on Omega's association with Moon landings, deep-sea adventures and sports timekeeping along with precision horology. Even Snoopy makes an appearance, as the famous cartoon beagle has links to Omega's role in the safe return of Apollo 13.
Calibres are turned into dream-like worlds, fantastically showing the inner workings of Co-Axial movements in the campaign, whose centrepiece is a visually-compelling movie, complemented by print media and window displays.
