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The Conversation
The Conversation
Emma Whatman, Senior Tutor in Media and Communications, The University of Melbourne

Tim McGraw at 20: how Taylor Swift’s debut single set her formula for success

Twenty years ago, 16-year-old Taylor Swift released her debut single, Tim McGraw. To understand everything that has come since – the confessional genius, the brand strategy, the carefully constructed persona – this three-minute-and-fifty-two-second country ballad is a good place to start.

As we argue in our edited collection Taylor Swift: Culture, Capital & Critique, Swift is a cultural phenomenon worthy of critical attention – a lens through which we can examine culture and power in contemporary life.

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