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Technology
Daryl Baxter

Tim Cook wants you to know Apple's working on AI, just don't expect it anytime soon

Apple Tim Cook
ChatGPT on iPhone with siri.

During a call with investors after announcing Apple’s fourth quarter results for the year, Apple CEO Tim Cook was asked a question about the company’s endeavors with AI, with a predictable answer.

He was quick to mention, at the 42:10 mark, that the company has been investing heavily in machine learning for years. Features like Personal Voice, Siri Suggestions, and more have been part of this. But when pressed on generative AI like ChatGPT, he acknowledged that Apple was looking into it.

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