In a recent interview with GQ, Apple CEO Tim Cook talked (in the kind of non-specific terms you'd expect from the secrecy-focused company) about his ideas for what useful augmented reality and virtual reality products might look like in real life. Rather than all the metaverse stuff about meeting in a virtual space with cartoony avatars we've heard from Meta and Mark Zuckerberg, Cook's focus is on overlaying things into the real world.
"If you think about the technology itself with augmented reality, just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection," Cook said, later adding: "There is this environment that may be even better than just the real world – to overlay the virtual world on top of it might be an event better world."
