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TechRadar
Lance Ulanoff

Tim Cook: Only Steve Jobs could’ve created Apple and he'd still be running it if he was alive today

Steve Jobs.

I listen to a lot of podcasts, but I somehow had no idea that pop icon Dua Lipa had her own talker with the BBC, let alone the fact that she nabbed Apple CEO Tim Cook for a rare 45-minute sit-down. Cook didn't break any major Apple news, but listening to the interview I did gain some rare insight into the relatively private CEO, and one key peek at how Apple plans for an uncertain future.

Five years ago, I read Leander Kahney’s Tim Cook: The Genius Who Took Apple to the Next Level. The biography offered up Cook's life story, but unlike Walter Isaacson's Steve Jobs posthumous bio, Kahney apparently never interviewed his subject. Cook remained a bit of a cipher. Lipa's casual sit-down in her home, a week or so after the iPhone 15 launch, did a better job of drawing out the real Tim Cook, even if he does occasionally fall back on what can sound like Apple marketing department-scripted answers.

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