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Fortune
Fortune
Lionel Lim

Tim Cook makes another trip to China as local users gripe about Apple's AI delays in the world's largest smartphone market

(Credit: Fu Tian—China News Service/VCG/Getty Images)

Tim Cook flew to China for the second time in almost eight months, making a surprise trip to one of Apple's most important markets. The Apple CEO unveiled a flurry of posts on his personal Weibo account showing meetings with university students and local artists. 

China is a major market for Apple, making up 19% of its total revenue last year. Yet the iPhone maker is struggling with intensifying competition in the world’s largest smartphone market, and regulatory challenges in getting its buzzy new AI service in the hands of Chinese consumers. 

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