I've met Apple CEO Tim Cook a dozen times, over the years. We've grabbed selfies and chatted a bit, but I must admit that I don't really know him. It's not like I expect us to be friends, but I think Cook's enigmatic nature is a core part of his identity, and has made him, in some ways, the perfect CEO for Apple.
Celebrating the company's 50th anniversary has, however, tested Cook's cipher-like aspect, forcing him to give interview after interview in which he's been peppered with questions not just about Apple's long history but about its motivations, past and present.
