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Tom’s Guide
Technology
Philip Michaels

Tim Cook defends Siri during Apple earnings call — ‘we need more time’

Apple Tim Cook Apple Intelligence United States Kevan Parekh
Tim Cook with iPhone 16 Pro Max at iPhone 2024 launch event.

During a call with Wall Street analysts today (May 1), Apple CO Tim Cook tackled one of the company's biggest setbacks in recent memory — its inability to deliver a smarter version of Siri as part of the Apple Intelligence rollout.

Last June, Apple outlined its plans to introduce more features powered by artificial intelligence across its phones, tablets and computers. Included in these Apple Intelligence tools was a new version of Siri that promised more conversational and context-aware.

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