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Fortune

Andrea Petrone

Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability

Tim Cook Apple Jobs

cook (Credit: Fabrice COFFRINI / AFP via Getty Images)

The most dangerous moment in a CEO’s career comes the morning you realize the instincts that built everything are the same ones now holding it back. Tim Cook just gave us the most visible example in corporate history.

$350 billion to $4 trillion in market cap. Revenue from $108 billion to over $416 billion. By any financial measure, the most successful CEO succession ever. And yet he’s stepping down.

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