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Bangkok Post
Bangkok Post
Lifestyle

Tim Cook blames Micron as Apple raises prices

Apple chief executive Tim Cook has blamed the US memory-chip manufacturer Micron for forcing the tech giant to aggressively increase product prices in late June, drawing a sharp counter-accusation from the supplier.

In an interview with the Wall Street Journal, Mr Cook said memory-chip production capacity had plummeted just as consumer demand surged. He alleged that memory manufacturers had seized the opportunity to increase RAM trading prices, leaving Apple to shoulder massive cost increases.

The chief executive’s remarks strongly imply that Apple views memory-chip manufacturers as the root cause of the current severe chip shortage and skyrocketing prices.

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