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Fortune
Fortune
Christiaan Hetzner

Tim Cook admits ‘we constantly ask ourselves’ whether Apple should pull ads from Twitter

Apple CEO Tim Cook warns Elon Musk he may pull ad spending on Twitter.

Elon Musk’s controversial management of Twitter, now rebranded X under the tycoon, already led Apple to cut its advertising spending once. 

It may not be the last time either after Musk’s recent attack on the Anti-Defamation League (ADL), a Jewish advocacy group combatting hate speech, that has the Tesla CEO fighting off accusations he’s an anti-Semite. 

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