Financial brands have developed a reputation for being corporate and oftentimes, a little dull, but that doesn't have to be the case. Switching up the stereotype is Tilt, a fintech company focused on empowering people without dwelling on their financial past.
The best rebrands strengthen a brand by digging into its heritage and values, creating a new identity that's succinct and strong. With gritty visuals, a lively colour palette and a distinctly human brand voice, Tilt is no different, proving that bold design and passionate copy can birth a brand steeped in authenticity.
