I'm admittedly not much of a TikToker, but I've got lots of coworkers and friends who spend every waking hour perusing the platform's bevy of short-form videos. So when one of them notices a trend happening, I tend to drop what I'm doing and start digging. What I found was something I never expected: People are ditching their iPhones for Nothing Phones.
After sifting through thousands of comments in videos like this one, I've been genuinely surprised by some of the responses, especially the top comments. "I'm getting a Nothing Phone when my iPhone dies," notes the top comment, followed by "Charlie XCX is a model for Nothing Phone soooo."
