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The Guardian - UK

Technology

Shanti Das

TikTok users in UK to be left with ‘more toxic’ version of app, say campaigners

TikTok United Kingdom EEA Andrew Tate European Union Facebook Instagram

From the end of the month TikTok users in 30 EEA countries will be able to opt out of receiving personalised content recommendations. — From the end of the month TikTok users in 30 EEA countries will be able to opt out of receiving personalised content recommendations. Photograph: Jonathan Raa/NurPhoto/Shutterstock

TikTok users in the UK face being left with a “less safe” and “more toxic” version of the app than others in Europe after the tech giant was forced to make its personalised algorithm optional there to comply with EU rules.

From the end of August, TikTok users in 30 countries in the European Economic Area will be able to opt out of receiving personalised content recommendations, which are largely generated based on past activity. Instead, their “For You” and live feeds will include popular videos from the places they live and around the world.

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