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Daily Mirror
Daily Mirror
National
Lydia Veljanovski

How TikTok turned hunt for mum Nicola Bulley into 'vile circus of cruelty'

Nicola Bulley TikTok Paul Ansell Ofcom Police

False and hurtful conspiracy theories about the disappearance of Nicola Bulley were still being posted last night– 24 hours after her death was confirmed.

A Mirror investigation has revealed that by last night there had been a staggering 387 million views on TikTok of videos with the hashtag “NicolaBulley”.

A lot of that content is uninformed. An Ofcom study last year found that for those who consume news on TikTok, their main source is people they follow, then friends and family rather than news organisations.

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