Product promotion on TikTok is now powerful enough to influence the vast agricultural economies of the US and Iran – at least when it comes to the consumption of high-end confectionery.
A chocolate bar stuffed with a creamy green pistachio filling has become incredibly popular after a series of video clips shared on the social media site. The first bit of footage praising the taste of the expensive so-called “Dubai chocolate” was posted at the end of 2023 and has now been viewed more than 120m times, to say nothing of the many follow-up videos.
