TikTok to give users power to reduce amount of AI content on their feeds

Users will be able to toggle the ‘manage topic’ settings to reduce or increase the amount of AI content they see. Photograph: Picsmart/Alamy

TikTok is giving users the power to reduce the amount of artificial intelligence-made content on their feeds, as it revealed the platform hosts more than 1bn AI videos.

The change, which is being tested over the next few weeks before a global rollout, comes as new video-generating tools such as OpenAI’s Sora and Google’s Veo 3 have spurred a surge in AI content online.