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Science
Bethany Klein, Professor of Media and Communication, University of Leeds

TikTok’s use of music poses a threat to artistic diversity – an expert explains why

TikTok Fleetwood Mac Spotify
Tik Tok earned USD $12 billion (£10.5 billion) in advertising revenue in 2022. Daniel Constante

It has been another bumper year for TikTok. The short-form video service has earned US$12 billion (£10.5 billion) in advertising revenue in 2022, with many of its most popular videos featuring music – available to use for free – through its audio library.

Viral TikTok videos have meant success for new and established artists alike. Take a look at any week of the Official Charts and you’re bound to see some songs that started their rise on TikTok.

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