Gemma Bird, who is known on social media platform TikTok as Money Mum, has been sharing her top money-saving tips on the app for the past few years to her loyal fanbase of over 67,000 followers.
Money Mum, who has gone on to have a Sunday Times bestseller called Save Yourself Happy, is a regular down the discount aisle in supermarkets and is known for being able to bag a bargain - including yellow-stickered food items.
The personal finance influencer has been sharing more tips than ever recently as UK households struggle due to the cost of living crisis.
