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Technology

Joe Foley

TikTok's 'hidden game' shows it wants even more of our time

TikTok Meta Threads

TikTok's hidden game.

We're used to Instagram copying from TikTok, but sometimes it goes the other way. A couple of years back, Meta's platform added a 'hidden emoji game'. Now TikTok's testing its take on the concept in a bid to keep people in the app even longer.

According to posts on social media, the shortform video app, which is owned by ByteDance in much of the world but now by investors including Oracle and Silver Lake in the US, has quietly begun rolling out a lightweight mini game in direct messages. Alas, GTA VI it is not.

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