Years ago, in her college dorm room, Sarah Perl posted her first viral TikTok, a video of her conducting a tarot reading. She knew then that her life would change overnight. Posting consistently under the handle @hothighpriestess, Perl, age 24, has more than 2.5 million subscribers and an in-demand manifesting coaching business. But all that stands to change within a couple of days.
“It's hard to even imagine a world without TikTok,” Perl says, noting the app is integrated into the life of the average consumer and business owner. “It's hard to prep when I'm still getting emails about brand deals happening in February on TikTok. It just seems like for most people, it's kind of business as usual.”
