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Technology
Annie Rauwerda

TikTok’s ‘Effect House’ AR creation tool is nothing novel

Want to spend your evening making a TikTok filter that turns your hair blue? Or how about one that morphs your face into an iguana? As Wired wrote in 2020, an AR filter is “neither high art nor high comedy, but it’ll do for a few seconds’ worth of glee.” And now that TikTok’s “Effect House” tool is out of beta and is open to “all creators, designers, and developers from around the world,” filter fans are in luck.

In an announcement, the company says the effects platform will allow creators to make AR camera effects that can be used by other TikTok users. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats,” the company writes.

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