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Fortune

Eleanor Pringle

TikTok 'property porn' captures the next generation of luxury buyers

Luxury Facebook London Parkers Toronto

A grand house is illuminated at twilight (Credit: Jon Lovette - Getty Images)

The days of the open house could be numbered with luxury property buyers snooping inside their next home from the comfort of their couch.

Real estate agents selling multi-million dollar homes have embraced the TikTok tour trend, giving viewers a sneak peek inside everything from mega-mansions to penthouse suites. But the videos aren't just eye candy, they're attracting sales and getting the next generation of buyers hooked.

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