A year ago, following Russia's invasion of Ukraine, TikTok started labeling accounts operated by Russian state propaganda agencies as a way to tell users they were being exposed to Kremlin disinformation.
An analysis a year later shows the policy has been applied inconsistently. It ignores dozens of accounts with millions of followers. Even when used, labels have little impact on Russia's ability to exploit TikTok's powerful algorithms as part of its effort to shape public opinion about the war.
