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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

TikTok Offers IAS For Brand Safety in More Countries

TikTok IAS
TikTok

Integral Ad Science said it has expanded its relationship with TikTok, providing brand-safety metrics to advertisers in 23 additional markets.

Last October, the popular video app engaged IAS to provide advertisers with its Total Media Quality brand safety and suitability measurement in seven countries including the United States.

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