We all know that TikTok has the power to take an unassuming beauty product and turn it into the most wanted item on everyone's beauty shopping list. Just look at what happened to the Drunk Elephant D-Bronzi Drops, Rare Beauty's Soft Pinch Liquid Blush and Clinique Black Honey Almost Lipstick. These products launched a thousand articles, videos and social media mentions. Revlon's Super Lustrous Glass Shine Lipstick in Rum Raisin is another TikTok sell out.
The high-shine lipstick first went viral last year and completely sold out in the UK and US. The brand was unable to restock until months later and it sparked such a moment that content creators were documenting their search for the elusive lipstick.
