TikTok has launched a programme to help young people find work in the creative and digital industries as part of a scheme to tackle youth unemployment and the digital skills gap. The social media platform is working with social business charity Catch22 on the multimillion-pound programme, which aims to engage with 2,500 people by the end of 2024.
The new scheme is targeting young people aged between 16 and 24 who are currently not in education, employment or training. It will give them access to up to four weeks of an employability course, as well as a career coach, virtual work experience, mentoring, mental health support and access to a bursary.
TikTok said a key part of the programme would also be to encourage marginalised and vulnerable people to learn creative digital skills. Rich Waterworth, TikTok UK’s general manager, said that given the video-sharing platform’s general aim to encourage creativity, the new scheme was an obvious step.
