Watch out Huw Edwards, the TikTokers are coming. The social video platform is the fastest growing news source for UK adults, according to a survey, but nearly half of people using it for current affairs turn to fellow TikTokers rather than conventional news organisations for their updates.
TikTok is used by 7% of adults for news, according to the UK’s communications watchdog, up from 1% in 2020. The growth is primarily driven by young users, with half of its news followers aged 16 to 24.