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The Guardian - AU
The Guardian - AU
Technology
Helen Sullivan

TikTok introduces text-only posts as Elon Musk rebrands Twitter as X

TikTok has announced a text-only posts feature, as Tech companies seek to capitalise on users looking for an alternative to the social media company formerly known as Twitter.
TikTok has announced a text-only posts feature. Tech companies are seeking to capitalise on users looking for an alternative to Twitter, the social media platform now known as X after a rebrand by owner Elon Musk. Photograph: Jeppe Gustafsson/Shutterstock

TikTok has announced the introduction of text-only posts, as it becomes the latest tech company seeking to capitalise on people who may be looking for an alternative to Twitter.

Video sharing platform TikTok announced on Monday that it will now allow users to create “text-based content”, in a move it characterised as “expanding the boundaries of content creation for everyone on TikTok” and “giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”

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