TikTok has announced new rules aimed at limiting the influence of state-affiliated media accounts during a crucial election year. The social media platform, which began labeling such accounts two years ago, stated that accounts trying to reach audiences outside their home country on global events will no longer appear on users' main feeds.
In addition, state-affiliated media accounts will soon be prohibited from advertising outside their home country. This decision follows a recent study by the Brookings Institution, which highlighted an increase in Russian state-affiliated accounts using TikTok to post messages in English and Spanish.
