TikTok generation helps spark high street rebound

TikTok is driving consumers back to local high streets, with more than 10 million people visiting a cafe or shop they discovered on the platform, according to new research. (Alamy/PA) -

TikTok is driving consumers back to local high streets, with more than 10 million people visiting a cafe or shop they discovered on the platform, according to new research.

An estimated six million people dined at local restaurants and another 4.3 million shoppers used independent stores after they featured on the social media platform, public policy research agency Public First found.