On a given day, Andrea Fernandez will go through her TikTok feed, which usually consists of cute animal videos and fashion flips sprinkled with a bit of MoneyTok — videos that share financial tips and information. Fernandez veers more toward female-focused content: a pair of women giving advice on financial literacy and general investing basics to young women, for example.
"Financial literacy has been a man-centric world, and I've been learning from [these women] what to do with your money when you're in your 20s," said Fernandez, 25, a graduate student in advertising at the University of Texas at Austin. "That's how I learned that I needed a 401(k)."
