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Bangkok Post
Bangkok Post
Business

TikTok gears up for shopping feature

TikTok

Short video platform TikTok is gearing up for a "shoppertainment" drive by leveraging a new feature called "Shop" to facilitate sales opportunities for brands and creators while expanding the range of content to grow the customer base.

TikTok has 18 million users aged 18-35 in Thailand, according to creative agency Media Intelligence.

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