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Evening Standard
Evening Standard
Business
Beatrice Learmouth

TikTok boost helps Sainsbury’s notch up ‘record-breaking’ Christmas PJ sales

TikTok Sainsbury TikTok Shop Simon Roberts Argos
Sainsbury’s has hailed a surge in demand for its Christmas pyjamas (Sainsbury’s/PA) -

Sainsbury’s has said sales of its Christmas pyjamas surged by more than a fifth after becoming a viral sensation on TikTok over the festive season.

Sales jumped by 22% year on year after being sold on TikTok Shop, despite the company reporting a weaker performance in its non-food arm overall.

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