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The Guardian - AU
The Guardian - AU
National
Henry Belot

TikTok Australia expands trial of gambling advertising despite widespread criticism

A woman looking at a phone with the TikTok logo
TikTok allows betting companies to reach new audiences, gambling experts say. Photograph: picsmart/Alamy

Australian social media users will see more sports gambling ads after TikTok quietly expanded a controversial trial of wagering partnerships despite widespread criticism.

The decision to increase ads could undermine any federal government action to restrict broadcast promotions, with researchers warning that gambling companies are one step ahead of regulators and are targeting new demographics.

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